Categories: CommunicationNeurosciencePsychology

The Seductive Allure of “Seductive Allure”

Martha J. Farah, Cayce J. Hook

DOI: 10.1177/1745691612469035

Journal-article published January 2013 in Perspectives on Psychological Science volume 8 issue 1 on page 88-90
© SAGE Publications

Keywords: #brain image  #cognition  # fmri  Edit keywords

0 1 3.0 Posted: 20.Aug.2017
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Diane J 20.Aug.2017

Using brain images, which display cognitive processing, is a powerful persuasive technique when presenting scientific research whether the research presented is fact or fiction. Though this article is informative, it lacks reliable data (sampling, inconclusive). Meanwhile the pubication bias exists. Concerning the method, authors are just presuming that illustrations were informationally equivalent, but don’t they explain how or why.

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